Rotoma: The ROI of Social Media Top of Mind

"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." —Scott Galloway, Professor of Marketing, NYU Stern School of Business.

"This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." —Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Every top salesman knows there’s nothing more important than being ‘top of mind’ with customers.

Every great manager knows there’s nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars.

Then there’s social media. The biggest time- and money-waster in human history.

Unless it’s not.

The fact is, social media is the biggest disruption to ‘the way you do business’ since movable type. And if you’re not doing it, you’re dead and just don’t know it yet.

ROTOMA • The ROI of Social Media ‘Top of Mind’ is about all the above—and more.

• If you know you should be doing social media, but don’t know where to start, this book is for you.

• If you’re a manager who needs to fully understand, plan for, explain or embrace the ROI of social media, ROTOMA is for you.

•And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it’s for you too.

"ROTOMA is brilliant! Being "top of mind" is the new imperative in our digitally cluttered world. Superbly written - equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the "Personal Branding Power Hour." Highly Recommended!"—Sandra Long, author, LinkedIn For Personal Branding: The Ultimate Guide

MEET THE AUTHORS

Spencer X. Smith

Spencer Smith is the founder of spencerXsmith.com, an Instructor at the University of Wisconsin, and Adjunct Faculty at Rutgers University, where he teaches classes on Social Media Strategy. After working as both a Regional Sales Director and Regional Vice President for two Fortune 100 companies, Spencer is now sharing his ROTOMA experience & stories with those who could benefit from his 3,000+ in-person business development meetings.

He’s been called a "Digital Marketing Expert" by Forbes, and is the winner of the 2016 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer also co-founded social media marketing company AmpliPhi in 2017, and specializes in providing Business Generation Solutions for Modern Companies. Spencer speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business. For more details, visit spencerXsmith.com/ROTOMA

D.P. Knudten

D.P.’s advertising and marketing career has included some of the biggest, and smallest, brands in the business including Coca-Cola, The Athlete’s Foot, ClosetMaid—and Southeastern Guide Dogs. His career includes stints at DDB Needham/Chicago and McCann Erickson/Atlanta and ad agencies in Denver, Madison, and Sarasota. As a longtime copywriter and Creative Director, he enjoys playing in the creative intersection between the visual and the verbal—and has actually gotten paid to do so for over a quarter century.

D.P. is currently the owner and Chief Collaborator of COLLABORATOR creative, a content marketing firm specializing his NonFiction Branding™ approach to identifying, creating, and amplifying the true brand stories of individuals and companies throughout the United States. He speaks frequently about this, ROTOMA, a variety of other topics to groups nationwide. For more details, visit dpknudten.com