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International Advertising and Communication: Current Insights and Empirical Findings (Forschungsgruppe Konsum und Verhalten)
Language: English
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004557 ISBN 13: 9783835004559
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 96.15
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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International Advertising and Communication
Language: English
Published by Deutscher Universitats-Verlag, 2006
ISBN 10: 3835004557 ISBN 13: 9783835004559
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Editor(s): Diehl, Sandra; Terlutter, Ralf. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 523 pages, 82 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 28. Weight in Grams: 678. . 2006. Paperback. . . . .
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Condition: New. pp. 524.
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International Advertising and Communication: Current Insights and Empirical Findings
Language: English
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004557 ISBN 13: 9783835004559
Paperback. Condition: Brand New. 2006 edition. 523 pages. 8.00x5.75x1.25 inches. In Stock.
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International Advertising and Communication
Language: English
Published by Deutscher Universitats-Verlag, 2006
ISBN 10: 3835004557 ISBN 13: 9783835004559
Condition: New. Editor(s): Diehl, Sandra; Terlutter, Ralf. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 523 pages, 82 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 28. Weight in Grams: 678. . 2006. Paperback. . . . . Books ship from the US and Ireland.
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International Advertising and Communication: Current Insights and Empirical Findings (Forschungsgruppe Konsum und Verhalten)
Language: English
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 3835004557 ISBN 13: 9783835004559
Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Handbook of Integrated CSR Communication (CSR, Sustainability, Ethics & Governance)
Book 46 of 99: CSR, Sustainability, Ethics & GovernanceSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 257.26
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Handbook of Integrated CSR Communication (CSR, Sustainability, Ethics & Governance)
Book 46 of 99: CSR, Sustainability, Ethics & GovernanceSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 258.71
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Handbook of Integrated Csr Communication
Book 46 of 99: CSR, Sustainability, Ethics & GovernanceSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: As New. Unread book in perfect condition.
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Handbook of Integrated Csr Communication
Book 46 of 99: CSR, Sustainability, Ethics & GovernanceSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Handbook of Integrated CSR Communication
Book 46 of 99: CSR, Sustainability, Ethics & GovernanceLanguage: English
Published by Springer International Publishing, Springer International Publishing, 2018
ISBN 10: 3319831135 ISBN 13: 9783319831138
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
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Hardcover. Condition: Brand New. 516 pages. 9.50x6.25x1.25 inches. In Stock.
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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 80.91
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Advances in Advertising Research : Cutting Edge International Research -Language: german
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: Gut. Zustand: Gut | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.
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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy)
Seller: Leserstrahl (Preise inkl. MwSt.), Oldenbüttel, Germany
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. 1. Mängelexemplar, ungelesen---. nein.
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Condition: As New. Unread book in perfect condition.
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Advances in Advertising Research, Vol. 1
Language: German
Published by Westdeutscher Verlag GmbH, 2010
ISBN 10: 3834921114 ISBN 13: 9783834921116
Condition: New. pp. xii + 412.
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 428 | Sprache: Deutsch | Produktart: Bücher | The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
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Hardcover. Condition: Brand New. 2010 edition. 412 pages. German language. 8.66x6.14x1.10 inches. In Stock.
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Advances in Advertising Research (Vol. 1) : Cutting Edge International Research
Language: German
Published by Gabler Verlag, Gabler Verlag, 2010
ISBN 10: 3834921114 ISBN 13: 9783834921116
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.; Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.
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Advances in Advertising Research : Cutting Edge International Research -Language: german
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 140.99
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
