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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) - Hardcover
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
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"[...] dieses Herausgeberwerk [leistet] aufgrund seiner inhaltlichen Breite und den innovativen Beiträgen einen wertvollen Impuls für die Kommunikations- und Markenforschung." transfer - Werbeforschung & Praxis, 4-2010
From the Back Cover:
Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.
"About this title" may belong to another edition of this title.
- PublisherGabler Verlag
- Publication date2010
- ISBN 10 3834921114
- ISBN 13 9783834921116
- BindingHardcover
- Number of pages424
- EditorTerlutter Ralf, Diehl Sandra, Okazaki Shintaro
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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition) [Hardcover ]
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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)
Published by
Gabler Verlag
(2010)
ISBN 10: 3834921114
ISBN 13: 9783834921116
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Advances in Advertising Research (Vol. 1) : Cutting Edge International Research
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Advances in Advertising Research (Vol. 1)
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book. 428 pp. Deutsch. Seller Inventory # 9783834921116
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Advances in Advertising Research (Vol. 1). Vol.1 : Cutting Edge International Research. By the European Adversing Academie
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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book. Seller Inventory # 9783834921116
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Advances in Advertising Research (Vol. 1)
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(2010)
ISBN 10: 3834921114
ISBN 13: 9783834921116
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Prof. Dr. Ralf Terlutter is Professor at the Department of Marketing and International Management at the University of Klagenfurt, Austria.Prof. Dr. Sandra Diehl is Professor at the Department of Media and Communication Sciences at the University of Kla. Seller Inventory # 5381126
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