Language: English
Published by MIT Press (1984), Cambridge, MA, 1984
ISBN 10: 0262040751 ISBN 13: 9780262040754
Cloth w/DJ. Condition: VG/G. Black & White Photographs (illustrator). Cambridge, MA: MIT Press. VG/G. (1984). . Cloth w/DJ. 8vo., xiv, 416pp., Dj rubbed with some small tears; small hole in back e/p, ownership .
Published by The MIT Press, Cambridge, MA, 1984
Seller: Virg Viner, Books2222222, Minneapolis, MN, U.S.A.
Hard Cover. Condition: Near Fine. No Printing Stated. A rich and provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the advertising and marketing campaigns of 1980 (and porsepctively, 1984). Features such examples as Nixon's "Checkers" speech, Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series. Plus lots more. 416 pages including index. B&W commercial frames. Dust jacket has a hint of wear along lower edge at spine. Terrific copy.
Seller: BookDepart, Shepherdstown, WV, U.S.A.
Hardcover. Condition: UsedVery Good. Hardcover; light fading, light shelf wear to exterior; otherwise contents in very good condition with clean text, firm binding. Dust jacket, fading and shelf wear, price clipped.