The Spot: the Rise of Political Advertising on Television
Diamond, Edwin, And Stephen Bates
Language: English
Published by MIT Press, 1984
- Hardcover
- Used
Seller: BookDepart, Shepherdstown, WV, U.S.A.BookDepart
AbeBooks seller since April 18, 1998
Condition: Used - Very good
£ 16.76
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Seller Inventory # 22153
- Title
- The Spot: the Rise of Political Advertising on Television
- Author
- Diamond, Edwin, And Stephen Bates
- Publisher
- MIT Press
- Publication year
- 1984
- Condition
- UsedVeryGood
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0262040751
- ISBN 13
- 9780262040754
The Spot is a rich, provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the Reagan advertising and marketing campaign of 1980 (and, prospectively, of 1984). It discusses such famous—and infamous—examples of political television advertising as Richard Nixon's "Checkers," Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series.
The book contains interviews of the chief media practitioners and political marketers and analyzes the effects of their handiwork on the outcome of campaigns. Scores of storyboards and illustrations from key campaigns are also analyzed, each according to the authors' pioneering typology of the five polispot rhetorical modes.
"Synopsis" may belong to another edition of this title.
Review
& quot; The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us.& quot; -- Washington Post
""The Spot" will go a long way toward helping the reader understand the televised political advertising that's about to swamp us." --Washington Post
"About the title" may belong to another edition of this title.
BookDepart
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AbeBooks seller since April 18, 1998
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