David Mc Pherson (17 results)

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Taschenbuch. Condition: Neu. Neuware - If AI helped write your book, or that report, or that song, is it still yours Artificial intelligence can produce a chapter in seconds, imitate a writing style, compose a song, build a course, and turn years of professional experience into a marketable product. Yet speed creates a difficult question: when does assistance become substitution Ghosting the Machine is a practical and honest examination of authorship, creativity, and professional identity in the age of GPT.Drawing on real creative experience in writing, publishing, learning design, business, and music production, David explores how AI can help you develop ideas, strengthen your writing, organise complex projects, and transform expertise into books, courses, services, and new career opportunities.The book also confronts the growing authenticity crisis. In a time when trolls can destroy careers just by associating creative work with AI, we need to consider when such actions are actually defamation of character by bad agents; and how we can protect creators from this growing toxic environment. When a songwriter feeds recordings from 1998 into an AI music composer, who created the finished song >How can creators describe their process honestly without surrendering ownership of the work Why should they have to Inside, you will learn how to: - Use GPT without losing your individual voice- Turn lived experience into original material- Develop stronger writing and professional skills- Build books, products, courses, and services- Evaluate AI-assisted work with honesty and confidence- Protect your creative identity and reputation- Remain accountable for everything published under your nameThis is not a book about asking a machine to replace you. It is about learning how to question it, direct it, challenge it, and use it to reveal the work only you can create - maintaining the authentic voice that is yours alone.The machine predicts language. The human lives with what that language causes. …

Taschenbuch. Condition: Neu. Neuware - AI can make weak learning easier to produce. It can also make excellent learning more achievable. The difference is your design, not the model you happen to license.Corporate learning has spent a decade confusing distribution with development: sending the same polished course to everyone, then reporting completion as if it were capability. Generative AI now threatens to accelerate that mistake, flooding academies with synthetic content that changes nothing. Amplified Learning offers the alternative, a complete, human-centred method for using intelligent tools to increase what people can actually do at work.Written by a practitioner who has built academies and led digital learning across teaching, iGaming and fast-moving consumer goods, this is not a celebration of AI. It is a disciplined framework that begins with a real performance problem and uses the minimum sufficient intelligence to solve it.Inside you will find: - The Amplified Learning Capability Loop: a seven-step method (Sense, Frame, Map, Prototype, Validate, Release, Learn) that replaces the closed course project with continuous capability.- 50 chapters across five parts: foundations, applied learning design, implementation, ten industry case studies, and the evidence base behind it all.- Ten real-world industry case studies: FMCG, iGaming, manufacturing, healthcare, banking, retail, SaaS, logistics, higher education and public services.- 14 frameworks and 8 ready-to-use templates: performance briefs, agent cards, scenario canvases, evidence maps, a pilot scorecard and more.- A field guide, a facilitator's guide and a full toolkit- to put the method to work with your team straight away.- You will learn how to design AI tutors that are grounded and trustworthy, build scenarios that teach judgement, govern learning agents responsibly, measure what actually matters, roll out globally without flattening local culture, and recognise the ways AI-supported learning fails so you can stop them early. Amplified Learning is for learning leaders, instructional designers, eLearning developers, L&D and academy teams, and the business managers who depend on them.One standard runs through every page: automate the mechanical, amplify the valuable, and protect the human. The defining question is never 'How intelligent is the system ' but 'What have people become able to do, and were they treated with dignity while developing that capability 'If you are responsible for making workplace learning work in the age of AI, start here.…

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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: new. Paperback. What happens when the machine learns your voice?Ghosting the Machine explores the strange, exhilarating and deeply unsettling experience of creating with artificial intelligence. From books and digital learning to music, film and design, AI can now imitate our style, extend our ideas and produce in minutes what once demanded months of work.But when the result is brilliant, who deserves the credit?Drawing on his experience as a writer, songwriter and digital learning designer, David Mc Pherson examines the rapidly disappearing boundary between human creativity and machine production. He revisits songs recorded in 1998 and feeds them into an AI music composer, transforming forgotten demos into polished productions. The results are astonishing, but they raise an uncomfortable question: is the finished music still his?This is not a book about rejecting AI. It is about using it without surrendering the imagination, experience and emotional truth that make creative work human.Honest, provocative and grounded in real experimentation, Ghosting the Machine confronts the new authenticity crisis facing writers, musicians, designers and creators everywhere. It asks what authorship means when machines can write, compose, illustrate and speak for us.The machine can reproduce your voice.The real challenge is making sure it does not replace it. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condition: New. Print on Demand.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: new. Paperback. If AI helped write your book, or that report, or that song, is it still yours?Artificial intelligence can produce a chapter in seconds, imitate a writing style, compose a song, build a course, and turn years of professional experience into a marketable product. Yet speed creates a difficult question: when does assistance become substitution?Ghosting the Machine is a practical and honest examination of authorship, creativity, and professional identity in the age of GPT.Drawing on real creative experience in writing, publishing, learning design, business, and music production, David explores how AI can help you develop ideas, strengthen your writing, organise complex projects, and transform expertise into books, courses, services, and new career opportunities.The book also confronts the growing authenticity crisis. In a time when trolls can destroy careers just by associating creative work with AI, we need to consider when such actions are actually defamation of character by bad agents; and how we can protect creators from this growing toxic environment. When a songwriter feeds recordings from 1998 into an AI music composer, who created the finished song?When an author uses GPT to develop a manuscript, where does collaboration end and authorship begin? How can creators describe their process honestly without surrendering ownership of the work?Why should they have to?Inside, you will learn how to: - Use GPT without losing your individual voice- Turn lived experience into original material- Develop stronger writing and professional skills- Build books, products, courses, and services- Evaluate AI-assisted work with honesty and confidence- Protect your creative identity and reputation- Remain accountable for everything published under your nameThis is not a book about asking a machine to replace you. It is about learning how to question it, direct it, challenge it, and use it to reveal the work only you can create - maintaining the authentic voice that is yours alone.The machine predicts language. The human lives with what that language causes. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Paperback. Condition: new. Paperback. What happens when the machine learns your voice?Ghosting the Machine explores the strange, exhilarating and deeply unsettling experience of creating with artificial intelligence. From books and digital learning to music, film and design, AI can now imitate our style, extend our ideas and produce in minutes what once demanded months of work.But when the result is brilliant, who deserves the credit?Drawing on his experience as a writer, songwriter and digital learning designer, David Mc Pherson examines the rapidly disappearing boundary between human creativity and machine production. He revisits songs recorded in 1998 and feeds them into an AI music composer, transforming forgotten demos into polished productions. The results are astonishing, but they raise an uncomfortable question: is the finished music still his?This is not a book about rejecting AI. It is about using it without surrendering the imagination, experience and emotional truth that make creative work human.Honest, provocative and grounded in real experimentation, Ghosting the Machine confronts the new authenticity crisis facing writers, musicians, designers and creators everywhere. It asks what authorship means when machines can write, compose, illustrate and speak for us.The machine can reproduce your voice.The real challenge is making sure it does not replace it. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condition: new. Paperback. What happens when the machine learns your voice?Ghosting the Machine explores the strange, exhilarating and deeply unsettling experience of creating with artificial intelligence. From books and digital learning to music, film and design, AI can now imitate our style, extend our ideas and produce in minutes what once demanded months of work.But when the result is brilliant, who deserves the credit?Drawing on his experience as a writer, songwriter and digital learning designer, David Mc Pherson examines the rapidly disappearing boundary between human creativity and machine production. He revisits songs recorded in 1998 and feeds them into an AI music composer, transforming forgotten demos into polished productions. The results are astonishing, but they raise an uncomfortable question: is the finished music still his?This is not a book about rejecting AI. It is about using it without surrendering the imagination, experience and emotional truth that make creative work human.Honest, provocative and grounded in real experimentation, Ghosting the Machine confronts the new authenticity crisis facing writers, musicians, designers and creators everywhere. It asks what authorship means when machines can write, compose, illustrate and speak for us.The machine can reproduce your voice.The real challenge is making sure it does not replace it. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condition: new. Paperback. AI can make weak learning easier to produce. It can also make excellent learning more achievable. The difference is your design, not the model you happen to license.Corporate learning has spent a decade confusing distribution with development: sending the same polished course to everyone, then reporting completion as if it were capability. Generative AI now threatens to accelerate that mistake, flooding academies with synthetic content that changes nothing. Amplified Learning offers the alternative, a complete, human-centred method for using intelligent tools to increase what people can actually do at work.Written by a practitioner who has built academies and led digital learning across teaching, iGaming and fast-moving consumer goods, this is not a celebration of AI. It is a disciplined framework that begins with a real performance problem and uses the minimum sufficient intelligence to solve it.Inside you will find: The Amplified Learning Capability Loop: a seven-step method (Sense, Frame, Map, Prototype, Validate, Release, Learn) that replaces the closed course project with continuous capability.50 chapters across five parts: foundations, applied learning design, implementation, ten industry case studies, and the evidence base behind it all.Ten real-world industry case studies: FMCG, iGaming, manufacturing, healthcare, banking, retail, SaaS, logistics, higher education and public services.14 frameworks and 8 ready-to-use templates: performance briefs, agent cards, scenario canvases, evidence maps, a pilot scorecard and more.A field guide, a facilitator's guide and a full toolkitto put the method to work with your team straight away.You will learn how to design AI tutors that are grounded and trustworthy, build scenarios that teach judgement, govern learning agents responsibly, measure what actually matters, roll out globally without flattening local culture, and recognise the ways AI-supported learning fails so you can stop them early. Amplified Learning is for learning leaders, instructional designers, eLearning developers, L&D and academy teams, and the business managers who depend on them.One standard runs through every page: automate the mechanical, amplify the valuable, and protect the human. The defining question is never "How intelligent is the system?" but "What have people become able to do, and were they treated with dignity while developing that capability?"If you are responsible for making workplace learning work in the age of AI, start here. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What happens when the machine learns your voice Ghosting the Machine explores the strange, exhilarating and deeply unsettling experience of creating with artificial intelligence. From books and digital learning to music, film and design, AI can now imitate our style, extend our ideas and produce in minutes what once demanded months of work.But when the result is brilliant, who deserves the credit Drawing on his experience as a writer, songwriter and digital learning designer, David Mc Pherson examines the rapidly disappearing boundary between human creativity and machine production. He revisits songs recorded in 1998 and feeds them into an AI music composer, transforming forgotten demos into polished productions. The results are astonishing, but they raise an uncomfortable question: is the finished music still his This is not a book about rejecting AI. It is about using it without surrendering the imagination, experience and emotional truth that make creative work human.Honest, provocative and grounded in real experimentation, Ghosting the Machine confronts the new authenticity crisis facing writers, musicians, designers and creators everywhere. It asks what authorship means when machines can write, compose, illustrate and speak for us.The machine can reproduce your voice.The real challenge is making sure it does not replace it.…

Taschenbuch. Condition: Neu. Ghosting The Machine | David Mc Pherson | Taschenbuch | Englisch | 2026 | David Mc Pherson | EAN 9798235944886 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.