Datta K B (53 results)

Condition: New. pp. xvii + 233 Maps.

Condition: New. pp. xvii + 233, Maps 1st Edition.

Condition: New. pp. xxv + 326 Illus.

Condition: New. pp. xvii + 233 Acknowledgements.

Condition: New. pp. xxv + 326 1st Edition, Reprint.

Condition: New. pp. xxviii + 247.

Condition: New. pp. x + 283.

Condition: New. pp. viii + 295.

Condition: New. pp. x + 266.

Condition: New. pp. 336.

Condition: New. pp. xi + 284.

Condition: New. pp. viii + 295.

Condition: New. pp. 412.

Hardcover. Condition: New. Dust Jacket Condition: New. 1st Ed. 412p, tables.

Condition: New. pp. viii + 295.

Condition: New. pp. ix + 275.

Condition: New. pp. vii + 320.

Condition: New. pp. viii + 292.

Condition: New. pp. ix + 275.

Condition: New. pp. ix + 275.

Condition: New. pp. ii + 113.

Condition: New. pp. ii + 113.

Hardcover. Condition: New. Dust Jacket Condition: VG. 1st Ed. xvi, 315p. Studies of change in the tribal town of Shillong in Meghalaya.

Hardcover. Condition: New. Dust Jacket Condition: New. xviii, 274p, tables, map.

N.A. Condition: New. ISBN:9788170007487.

Soft cover. Condition: Very Good. 70 pages. (SL#108/2).

Hardbound. Condition: As New. New. Contents Preface. 1. Introduction. 2. Emergence of free media. 3. Impact of mass media on society. 4. Mass media and culture. 5. Reflection of media on society. Bibliography. Index. Despite the ethically important role that medicine and other professions play in the lives of individuals and in society media scholars and other critics lack a well developed method to assess news coverage of ethical issues that involve professions and society. The near absence of broad systematic assessment of ethics coverage exists despite the considerable scholarly interest in recent decades in normative press theory and media ethics. A veritable mine of information this will delight and enlighten all inquisitive readers. 292 pp.…

Hardbound. Condition: As New. New. Contents Preface. 1. Traditional mass media in India. 2. Print media evolution and development. 3. News coverage for masses. 4. Newspapers as mass media. 5. The print media in information age. 6. Video flow into India. 7. Television and mass communication. 8. Television policy in India. 9. Television and social change. Appendices. Bibliography. Index. The means of communication that reach large numbers of people in a short time such as television newspapers books and radio are conventionally known as mass media. The present book compilation of informative articles on mass media in general and its status in India in particular provides basic information on the topic in historical perspective. Though in the 21 century an information age the scenario has undergone drastic changes yet one should know about the historic long march of mass media. This will prove informative and useful to academics as well as professionals in the field. 266 pp. …

Hardbound. Condition: As New. New. Contents Preface. 1. Importance of communication. 2. Mass communication an introduction. 3. Media planning strategies. 4. Communication theories. 5. Media needs of women and children. 6. New World Information and Communication Order (NWICO). 7. Communication channels. 8. Media and computer literacy. 9. Media in 21 century. 10. Functions of communication. 11. Aims of communication. Appendices. Bibliography. Index. The present century is the age of information technology. With the advancement of communication technology mass communication has become easier faster and more accessible. The power inherent in the mass communication from print to non print medium like press film radio and TV are some form of communicative media to inform the persuade to educate and to entertain. The present book on mass communication is designed to provide fundamental information on the theme in concise form. Based on authentic sources and facts the readings compiled in this volume will delight and enlighten one and all in the field. 284 pp.…

Hardbound. Condition: As New. New. Contents Preface. 1. Introduction to public relations history principles and functions. 2. Public relations functions and scope. 3. Law and ethics of public relations. 4. Management of public relations. 5. MIS and Public relations in public administration. 6. Role of writing in public relations. 7. Public relations advertising. 8. Public relations with internal publics. 9. Media planning. 10. Public relations education. 11. Management employee relations. 12. Public relations with external publics. 13. The career in public relations. 14. Financial public relations. 15. Content analysis importance and relevance. 16. Public relations for marketing. 17. Public relations in extension. Appendices. Glossary of terms. Select bibliography. Index. Public relations is the management function which evaluates public relations identifies the policies and procedures of an individual or an organisation with the public interest and plans and executes a programme of action to earn public understanding and acceptance. Public relations has a vast potential of employment these days. A PRO is an ambassador of his/her organisation. Image building goodwill creation making publics aware of policies and programmes etc. are his jobs. Basically it is a management function being performed with journalistic professionalism and approach. This book on public relations is compilation of valuable information based on authoritative sources. We have tried to highlight all salient features of Public Relations in pros and cons. 283 pp.…