Mass Communication : Theory and Practice
Language: English
Published by Akansha, New Delhi, 2005
- Hardcover
- Used
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
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Item description from seller
Contents Preface. 1. Importance of communication. 2. Mass communication an introduction. 3. Media planning strategies. 4. Communication theories. 5. Media needs of women and children. 6. New World Information and Communication Order (NWICO). 7. Communication channels. 8. Media and computer literacy. 9. Media in 21 century. 10. Functions of communication. 11. Aims of communication. Appendices. Bibliography. Index. The present century is the age of information technology. With the advancement of communication technology mass communication has become easier faster and more accessible. The power inherent in the mass communication from print to non print medium like press film radio and TV are some form of communicative media to inform the persuade to educate and to entertain. The present book on mass communication is designed to provide fundamental information on the theme in concise form. Based on authentic sources and facts the readings compiled in this volume will delight and enlighten one and all in the field. 284 pp.…
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Bibliographic details
- Title
- Mass Communication : Theory and Practice
- Author
- K B Datta
- Publisher
- Akansha, New Delhi
- Publication year
- 2005
- Condition
- As New
- Binding
- Hardbound
- Language
- English
- ISBN 10
- 8183700047
- ISBN 13
- 9788183700047
- Edition
- New
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
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