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Daniel L Wardlow (29 results)
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Gays, Lesbians, and Consumer Behavior - Theory, Practice, and Research Issues in Marketing Published Simultaneously As the Journal of Homosexuality Vol 13, Nos 1/2
Language: English
Published by Harrington Park Press, New York, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
Paperback. Condition: Very Good. Trade paperback in very good condition. Prepublication information on the first two pages. Minor wear to the cover edges and a bit of a lift to the front cover. Clean, tight and unmarked. Bright and attractive. 261 pp., the monographic print of a double issue of the Journal of Homosexuality Volume 13. Faye's Books.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good.
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Gays, Lesbians, and Consumer Behavior; Theory, Practice, and Research Issues in Marketing
Language: English
Published by Harrington Park Press, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
First Edition
Paperback. Condition: Very Good. 1st Ed. 261pp, octavo paperback. light uplift to cover edges, light cover wear yet wraps clean, tight binding, interior text clean.
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Gays, lesbians, and consumer behavior: theory, practice, and research issues in marketing
Language: English
Published by Harrington Park Press, New York, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
Seller: Bolerium Books Inc., San Francisco, CA, U.S.A.
Seller rating 5 out of 5 stars
First Edition
Paperback. xx, 261p., preface, foreword, introductions, conclusions, references, illustrated with examples of advertising, photos, tables, index, very good first edition trade paperback in pictorial wraps.
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Journal of Homosexuality - Volume 31, Numbers 1/2, 1996: "Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues In Marketing", et al.
Language: English
Published by The Haworth Press, Inc., Binghamton, NY, 1996
Magazine / Periodical
Soft Cover. Condition: Very Good. 261 + pp. Vol. 31, No. 1/2, 1996 issue only! Print ISSN: 0091-8369. Electronic ISSN: 1540-3602. A great, almost spotlessly clean copy! Solidly and tightly bound, essentially and nearly flawless copy with minimal internal and external wear and use. Copy with crisp pages, clean text, and light shelf wear. Smooth covers. "Consumers" written on spine.
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Leading Edge Logistics Competitive Positioning for the 1990's
Published by Council of Logistics Management, 1989
ISBN 10: 9999037135 ISBN 13: 9789999037136
Hardcover. Condition: Good. Dust Jacket Condition: Missing. Hardbound without dust jacket. Mild wear at base of spine, else like new. Neat yellow highlighting on a handful of pages.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Language: English
Published by The Haworth Press, Incorporated, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
Condition: New. pp. 288.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing
Language: English
Published by Taylor & Francis Inc, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Condition: New. Satisfaction Guaranteed or your money back.
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Condition: New. Wardlow, Daniel L.Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consum.
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Condition: Très bon. Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing | D. Wardlow | The Haworth Press, 1996. In-8° cartonné, 260p. Couverture propre. Dos solide . Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général pour cet ouvrage. [Phi18+] Pour les expéditions internationales, nous consulter au préalable pour l ajustement des frais de port qui seront peut-être revus à la baisse/ For international shipments, please contact us in advance to adjust shipping costs. |.
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Gays, Lesbians, and Consumer Behavior : Theory, Practice, and Research Issues in Marketing
Language: English
Published by Taylor & Francis Inc Jun 1996, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
Taschenbuch. Condition: Neu. Neuware - Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing.In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplaceThe research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior's scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike.Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.
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Condition: New. Satisfaction Guaranteed or your money back.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality . Journal of Homosexuality , Vol 13, Nos 1/2)
Language: English
Published by The Haworth Press, Incorporated, 1996
ISBN 10: 1560247614 ISBN 13: 9781560247616
Condition: New. pp. 288.
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Gays, Lesbians, and Consumer Behavior : Theory, Practice, and Research Issues in Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing
Language: English
Published by Taylor & Francis Inc, 1996
ISBN 10: 1560247614 ISBN 13: 9781560247616
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality . Journal of Homosexuality , Vol 13, Nos 1/2)
Language: English
Published by The Haworth Press, Incorporated, 1996
ISBN 10: 1560247614 ISBN 13: 9781560247616
Condition: New. pp. 288.
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Condition: New. Wardlow, Daniel L.Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consum.
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Gays, Lesbians, and Consumer Behavior : Theory, Practice, and Research Issues in Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Condition: As New. Unread book in perfect condition.
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Gays, Lesbians, and Consumer Behavior : Theory, Practice, and Research Issues in Marketing
Language: English
Published by Taylor & Francis Inc Jul 1996, 1996
ISBN 10: 1560247614 ISBN 13: 9781560247616
Buch. Condition: Neu. Neuware.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Language: English
Published by The Haworth Press, Incorporated, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
Condition: New. pp. 288 This item is printed on demand.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Language: English
Published by The Haworth Press, Incorporated, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
Condition: New. PRINT ON DEMAND pp. 288.
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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality . Journal of Homosexuality , Vol 13, Nos 1/2)
Language: English
Published by The Haworth Press, Incorporated, 1996
ISBN 10: 1560247614 ISBN 13: 9781560247616
Condition: New. pp. 288 This item is printed on demand.
