Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208429 ISBN 13: 9781802208429
Seller: Books From California, Simi Valley, CA, U.S.A.
paperback. Condition: Fine.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208429 ISBN 13: 9781802208429
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208429 ISBN 13: 9781802208429
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2023
ISBN 10: 1802208429 ISBN 13: 9781802208429
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking.This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.Key Features:Utilises an extensive list of examples to actively explain conceptsCentrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sportsUtilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.
Paperback. Condition: Brand New. 176 pages. 8.50x5.37x0.55 inches. In Stock.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208429 ISBN 13: 9781802208429
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208429 ISBN 13: 9781802208429
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208429 ISBN 13: 9781802208429
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208402 ISBN 13: 9781802208405
Seller: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condition: Very Good.
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2023
ISBN 10: 1802208429 ISBN 13: 9781802208429
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking.This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.Key Features:Utilises an extensive list of examples to actively explain conceptsCentrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sportsUtilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208402 ISBN 13: 9781802208405
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208402 ISBN 13: 9781802208405
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208402 ISBN 13: 9781802208405
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2023
ISBN 10: 1802208402 ISBN 13: 9781802208405
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking.This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.Key Features:Utilises an extensive list of examples to actively explain conceptsCentrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sportsUtilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208402 ISBN 13: 9781802208405
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
£ 110.80
Quantity: Over 20 available
Add to basketCondition: New.
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1802208402 ISBN 13: 9781802208405
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
£ 112.44
Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
Hardcover. Condition: Brand New. 191 pages. 9.00x5.75x0.50 inches. In Stock.
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2023
ISBN 10: 1802208402 ISBN 13: 9781802208405
Seller: Rarewaves.com UK, London, United Kingdom
Hardback. Condition: New. Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking.This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.Key Features:Utilises an extensive list of examples to actively explain conceptsCentrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sportsUtilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.