Concise Introduction to Sport Marketing
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2023
- Hardcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 132.15
Quantity: 8 available
Add to basketItem description from seller
Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking.This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.Key Features:Utilises an extensive list of examples to actively explain conceptsCentrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sportsUtilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.…
Seller Inventory # LU-9781802208405
- Title
- Concise Introduction to Sport Marketing
- Author
- T. B. Cornwell, Steffen Jahn
- Publisher
- Edward Elgar Publishing Ltd, GB
- Publication year
- 2023
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1802208402
- ISBN 13
- 9781802208405
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.
Key Features:
- Utilises an extensive list of examples to actively explain concepts
- Centrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sports
- Utilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products
The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
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