Coffie Stanley (57 results)
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Published by Routledge, 2021
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Published by Routledge 2021-04-01, 2021
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Published by Routledge, 2021
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Published by Routledge, 2021
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Published by Routledge, 2021
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Published by Routledge, 2021
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Published by Routledge, 2021
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Published by Routledge, 2021
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Paperback. Condition: Brand New. 160 pages. 9.21x6.14x0.39 inches. In Stock.
Language: English
Published by Palgrave Macmillan, 2022
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Published by Palgrave Macmillan, 2021
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Published by Routledge, 2019
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Published by Palgrave Macmillan, 2022
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Published by Palgrave Macmillan, 2021
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Marketing Communications in Emerging Economies : Conceptual Issues and Empirical Evidence
Anning-dorson, Thomas (EDT); Hinson, Robert E. (EDT); Coffie, Stanley (EDT); Bosah, Genevieve (EDT); Abdul-hamid, Ibn Kailan (EDT)
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Published by Palgrave Macmillan, 2021
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Marketing Communications in Emerging Economies : Conceptual Issues and Empirical Evidence
Anning-dorson, Thomas (EDT); Hinson, Robert E. (EDT); Coffie, Stanley (EDT); Bosah, Genevieve (EDT); Abdul-hamid, Ibn Kailan (EDT)
Language: English
Published by Palgrave Macmillan, 2021
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Marketing Communications in Emerging Economies : Conceptual Issues and Empirical Evidence
Anning-dorson, Thomas (EDT); Hinson, Robert E. (EDT); Coffie, Stanley (EDT); Bosah, Genevieve (EDT); Abdul-hamid, Ibn Kailan (EDT)
Language: English
Published by Palgrave Macmillan, 2021
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Marketing Communications in Emerging Economies : Conceptual Issues and Empirical Evidence
Anning-dorson, Thomas (EDT); Hinson, Robert E. (EDT); Coffie, Stanley (EDT); Bosah, Genevieve (EDT); Abdul-hamid, Ibn Kailan (EDT)
Language: English
Published by Palgrave Macmillan, 2021
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Language: English
Published by Palgrave Macmillan, 2022
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Condition: New. 2022. 2022 ed. paperback. . . . . .
Language: English
Published by Palgrave Macmillan, 2022
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Condition: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Language: English
Published by Palgrave Macmillan, 2021
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Condition: New. 2021. Hardcover. . . . . .
Language: English
Published by Palgrave Macmillan, 2021
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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More imagesMarketing Communications in Emerging Economies, Volume II | Conceptual Issues and Empirical Evidence
Language: English
Published by Springer, 2022
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Taschenbuch. Condition: Neu. Marketing Communications in Emerging Economies, Volume II | Conceptual Issues and Empirical Evidence | Thomas Anning-Dorson (u. a.) | Taschenbuch | Palgrave Studies of Marketing in Emerging Economies | xxii | Englisch | 2022 | Springer | EAN 9783030813390 | Verantwortliche Person für die EU: Springer… Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Language: English
Published by Routledge, 2019
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Language: English
Published by Springer, 2022
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting… how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Language: English
Published by Springer, 2022
Series: Book 7 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and high…lighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Language: English
Published by Routledge, 2019
- Hardcover
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