Clara Shih (77 results)

paperback. Condition: Very Good.

Paperback. Condition: Very Good. ?The power of Clara?s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business?regardless of industry or geography?of today?s social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere.? ?Ted Mathas, Chairman and CEO, New York Life  Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough?today?s leaders must personally grasp the tectonic changes arising from today?s social, always-connected customer, and must re-architect business practices and models accordingly.   In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. The functional breadth of this book is critical for today?s leaders, who must deliver a consistent experience across every brand touchpoint, from marketing to sales to customer service, online to offline, because that is what the customer expects.   This guide is a must-read for all professionals?from boards of directors to front-line sales managers, and from chief marketing officers to recruiting, IT, and compliance directors?who need to understand the digital transformation taking place not only in their own department but in all departments. Only with this broader understanding can functional leaders effectively collaborate on delivering a cohesive customer experience spanning previous organizational silos.   Going far beyond her global best-seller The Facebook Era, Clara offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture ?the digital last mile? across social media, mobile messaging apps, the Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker.…

Paperback. Condition: Good. ?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.?--Sheryl Sandberg, Chief Operating Officer, Facebook .A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.?--David Mather, President, Hoovers, Inc. The `90s were about the World Wide Web of information and the power of linking web pages. Today it?s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world?s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com?s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today?s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They?re interacting with friends--and talking about your brands. They?re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you?re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how to?Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives.…

Paperback. Condition: Very Good. ?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.?--Sheryl Sandberg, Chief Operating Officer, Facebook .A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.?--David Mather, President, Hoovers, Inc. The `90s were about the World Wide Web of information and the power of linking web pages. Today it?s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world?s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com?s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today?s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They?re interacting with friends--and talking about your brands. They?re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you?re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how to?Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives.…

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

paperback. Condition: Good.

Paperback. Condition: Fair. 2. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Very Good. ?The power of Clara?s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business?regardless of industry or geography?of today?s social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere.? ?Ted Mathas, Chairman and CEO, New York Life  Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough?today?s leaders must personally grasp the tectonic changes arising from today?s social, always-connected customer, and must re-architect business practices and models accordingly.   In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. The functional breadth of this book is critical for today?s leaders, who must deliver a consistent experience across every brand touchpoint, from marketing to sales to customer service, online to offline, because that is what the customer expects.   This guide is a must-read for all professionals?from boards of directors to front-line sales managers, and from chief marketing officers to recruiting, IT, and compliance directors?who need to understand the digital transformation taking place not only in their own department but in all departments. Only with this broader understanding can functional leaders effectively collaborate on delivering a cohesive customer experience spanning previous organizational silos.   Going far beyond her global best-seller The Facebook Era, Clara offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture ?the digital last mile? across social media, mobile messaging apps, the Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker.…

Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Paperback. Condition: Good. ?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.?--Sheryl Sandberg, Chief Operating Officer, Facebook .A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.?--David Mather, President, Hoovers, Inc. The `90s were about the World Wide Web of information and the power of linking web pages. Today it?s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world?s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com?s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today?s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They?re interacting with friends--and talking about your brands. They?re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you?re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how to?Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives.…

Paperback. Condition: Very Good. ?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.?--Sheryl Sandberg, Chief Operating Officer, Facebook .A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.?--David Mather, President, Hoovers, Inc. The `90s were about the World Wide Web of information and the power of linking web pages. Today it?s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world?s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com?s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today?s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They?re interacting with friends--and talking about your brands. They?re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you?re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how to?Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives.…

Condition: Very Good. Very Good condition. 2nd edition. Includes coupon code. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Condition: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Paperback. Condition: Good. ?Clara?s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we?re in of social business.??Tony Hsieh, CEO, Zappos NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!? Five new chapters: planning/metrics, customer service, and much more? New and revamped case studies? New guest contributions from world-class experts, such as Charlene Li? New, instantly actionable ?To Do? lists after every chapter? New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use ?To Do? lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches?and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You?ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today?s fastest-growing area of business social networking.  Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns?making this the one indispensable social networking guide for every organization.…

Paperback. Condition: Very Good. ?Clara?s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we?re in of social business.??Tony Hsieh, CEO, Zappos NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!? Five new chapters: planning/metrics, customer service, and much more? New and revamped case studies? New guest contributions from world-class experts, such as Charlene Li? New, instantly actionable ?To Do? lists after every chapter? New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use ?To Do? lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches?and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You?ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today?s fastest-growing area of business social networking.  Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns?making this the one indispensable social networking guide for every organization. …

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

paperback. Condition: New.

Condition: New.