Chipo Mukonza (54 results)
Language: English
Published by Springer Nature Switzerland AG, Cham, 2022
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Hardcover. Condition: new. Hardcover. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicatin…g green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Palgrave Macmillan, 2022
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Language: English
Published by Palgrave Macmillan, 2023
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Language: English
Published by Palgrave Macmillan, 2021
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Language: English
Published by Palgrave Macmillan, 2022
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More imagesLanguage: English
Published by Springer, 2023
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Taschenbuch. Condition: Neu. Green Marketing in Emerging Economies | A Communications Perspective | Emmanuel Mogaji (u. a.) | Taschenbuch | xix | Englisch | 2023 | Springer | EAN 9783030825744 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com…| Anbieter: preigu.
Language: English
Published by Palgrave Macmillan, 2023
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Language: English
Published by Palgrave Macmillan, 2022
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Language: English
Published by Palgrave Macmillan, 2022
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Language: English
Published by Palgrave Macmillan, 2022
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Language: English
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Language: English
Published by Palgrave Macmillan, 2021
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Language: English
Published by Palgrave Macmillan, 2023
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Language: English
Published by Palgrave Macmillan, 2022
Series: Book 2 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Language: English
Published by Springer International Publishing, Springer Nature Switzerland, 2023
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasse…s influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers.The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers' green adoption, behaviour, and attitude towards sustainability practices.This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation's green offerings while positioning the organisation as a green brand to influence consumers' green purchasing behaviours.
Language: English
Published by Springer International Publishing, Springer International Publishing, 2022
Series: Book 2 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, econ…omic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Language: English
Published by Springer, 2022
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influ…encing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers.The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers' green adoption, behaviour, and attitude towards sustainability practices.This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation's green offerings while positioning the organisation as a green brand to influence consumers' green purchasing behaviours.
Language: English
Published by Springer, 2021
Series: Book 2 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, a…nd environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonzais a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogajiis a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Green Marketing in Emerging Economies: A Communications Perspective (Palgrave Studies of Marketing in Emerging Economies)
Mogaji, Emmanuel (Editor) / Adeola, Ogechi (Editor) / Adisa, Isaiah (Editor) / Hinson, Robert E. (Editor) / Mukonza, Chipo (Editor) / Kirgiz, Ayça Can (Editor)
Language: English
Published by Palgrave Macmillan, 2023
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Language: English
Published by Springer Nature Switzerland AG, Cham, 2022
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
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Hardcover. Condition: new. Hardcover. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicatin…g green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Palgrave Macmillan, 2022
Series: Book 8 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
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Language: English
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Language: English
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