Hardcover. Condition: Good.
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Language: English
Published by Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471204765 ISBN 13: 9780471204763
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471204765 ISBN 13: 9780471204763
Seller: Better World Books: West, Reno, NV, U.S.A.
First Edition
Condition: Fine. 1st. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
Seller: Orion Tech, Kingwood, TX, U.S.A.
hardcover. Condition: Good.
Language: English
Published by Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0470119861 ISBN 13: 9780470119860
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0470119861 ISBN 13: 9780470119860
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Hardcover. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
hardcover. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by Natl Research Information, 1976
ISBN 10: 0960822003 ISBN 13: 9780960822003
Seller: Small World Books, Rochester, NY, U.S.A.
First Edition
Soft cover. Condition: Very Good. 1st Edition. Unmarked, clean and solid. Batesville Casket Company stamp inside front cover.
Language: English
Published by Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471204765 ISBN 13: 9780471204763
Seller: Better World Books Ltd, Dunfermline, United Kingdom
First Edition
Condition: Very Good. 1st. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Hardcover. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Seller: El Gato de Papel, MOUNTAINSIDE, NJ, U.S.A.
First Edition
Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. From the Back Cover: Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: Bobby Calder and Edward Malthouse on the impact of brand and media engagement Claudio Marcus (Visible World) on digital technology and customized advertising Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising James Webster on new trends in audience measurement Scott Berg (Hewlett-Packard) on advertising in the new media world Angela Lee on advertising strategy and the unconscious mind Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change Richard Kolsky and Bobby Calder on integrating advertising and media content Clarke Caywood on the future of public relations James Newcomb (Boeing) on linking sales to marketing in B-to-B companies Michelle Roehm and Alice Tybout on crisis management and damage control Daniel Diermeier on company reputation and monitoring the media Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy "About this title" may belong to another edition of this title.
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470119860.
Language: English
Published by John Wiley & Sons Inc, 2010
ISBN 10: 0470580143 ISBN 13: 9780470580141
Seller: AFFORDABLE PRODUCTS, Millbury, MA, U.S.A.
hardcover. Condition: As New. Excellent condition. Pages are crisp and clean with no markings. Ships promptly.
Condition: As New. Unread book in perfect condition.
Condition: New.
Condition: New. Brand New.
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 2001 Hardcover First Edition Interior clean. Small white sticker on endpaper. Dust jacket protected in mylar sleeve.
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Language: English
Published by John Wiley & Sons Inc, New York, 2008
ISBN 10: 0470119861 ISBN 13: 9780470119860
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
First Edition
Hardcover. Condition: new. Hardcover. In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by John Wiley and Sons Inc, US, 2008
ISBN 10: 0470119861 ISBN 13: 9780470119860
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Hardback. Condition: New. In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.