Borenstein Gal (17 results)

Condition: As New. Unread book in perfect condition.

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Condition: New. In English.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Taschenbuch. Condition: Neu. Neuware - Q: How do you measure trust Not just in people but in brands. In the age of digital and AI, trust is on life support. One misstep and your brand's credibility could crumble overnight. If you're leading a team, managing a brand, or shaping a strategy, this book is your competitive edge. In Don't Believe the Hype, author Gal Borenstein reveals how to navigate this new reality. From combating AI-driven misinformation to building loyalty in an era of skepticism, this book is your executive guide to brand resilience. Also, it presents a new framework for managers: the GUARDIAN Digital Trust Framework(TM) and actionable strategies to protect and grow your brand's trust equity.…

Paperback. Condition: new. Paperback. BEATING GOLIATH WITH AIThe Small Business Playbook to Outsmarting Your Biggest CompetitorsThis is a book for the Davids. The small business owners are facing Goliaths with bigger budgets, more resources, and entire teams at their disposal. You do not need to match their size. You need to sharpen your aim. AI is your slingshot, and this book shows you how to use it.Beating Goliath with AI is not a book about trends or technical jargon. It is a strategic guide for small business owners who want to use artificial intelligence with purpose. You will learn how to simplify your workflow, strengthen your brand, and stay competitive without losing your identity.At the core of this book is the H.U.S.T.L.E. Framework, a six-step system designed specifically for businesses that cannot afford to waste time, money, or momentum. This is a blueprint for applying AI in ways that are practical, measurable, and aligned with your values.You will learn how to: Apply AI to real business tasks without needing a technical backgroundUse AI tools to streamline marketing, customer communication, and operationsMake faster, smarter decisions while staying in control of your voice and brandBuild repeatable systems that scale with you and protect what makes you differentWhether you run a local service business, a retail store, or a consulting firm, this book will help you stay focused, move faster, and compete where it matters most. Gal S. Borenstein is the Founder and CEO of The Borenstein Group, a Chief Marketer's Top B2B agency serving technology companies since 1994. For more than three decades, he has advised B2B and B2G organizations on turning marketing from overhead into a measurable growth engine, particularly in environments characterized by complex stakeholders, long sales cycles, and board-level scrutiny. His client roster spans Fortune 500 enterprises, government contractors, and high-growth technology firms, giving him a rare, on-the-ground view of why marketing is so often mistrusted at the top.Gal's core belief is blunt. Marketing does not fail because teams lack talent. It fails when leadership lacks a shared language for value, and a system that converts metrics into decisions. That belief shows up in his work, and in his writing, where he focuses on practical operating rhythm, measurable accountability, and the executive trust required to fund smart growth.He is the author of multiple business books, including What Really Counts for CEOS, Activate!: How to Power Up Your Brand, Don't Believe the Hype: When Trust is on the Line and Beating Goliath with AI, The Small Business Playbook to Outsmarting Your Biggest Competitors. He also developed the GUARDIAN Digital Trust Framework and is a recognized voice on digital marketing, branding, public relations, market strategy, strategic communications, and AI in marketing. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New. Print on Demand.

Condition: New. Print on Demand.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

hardcover. Condition: Very Good. Hardcover book with dustjacket. Light wear to dust jacket and to pages.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: new. Paperback. BEATING GOLIATH WITH AIThe Small Business Playbook to Outsmarting Your Biggest CompetitorsThis is a book for the Davids. The small business owners are facing Goliaths with bigger budgets, more resources, and entire teams at their disposal. You do not need to match their size. You need to sharpen your aim. AI is your slingshot, and this book shows you how to use it.Beating Goliath with AI is not a book about trends or technical jargon. It is a strategic guide for small business owners who want to use artificial intelligence with purpose. You will learn how to simplify your workflow, strengthen your brand, and stay competitive without losing your identity.At the core of this book is the H.U.S.T.L.E. Framework, a six-step system designed specifically for businesses that cannot afford to waste time, money, or momentum. This is a blueprint for applying AI in ways that are practical, measurable, and aligned with your values.You will learn how to: Apply AI to real business tasks without needing a technical backgroundUse AI tools to streamline marketing, customer communication, and operationsMake faster, smarter decisions while staying in control of your voice and brandBuild repeatable systems that scale with you and protect what makes you differentWhether you run a local service business, a retail store, or a consulting firm, this book will help you stay focused, move faster, and compete where it matters most. Gal S. Borenstein is the Founder and CEO of The Borenstein Group, a Chief Marketer's Top B2B agency serving technology companies since 1994. For more than three decades, he has advised B2B and B2G organizations on turning marketing from overhead into a measurable growth engine, particularly in environments characterized by complex stakeholders, long sales cycles, and board-level scrutiny. His client roster spans Fortune 500 enterprises, government contractors, and high-growth technology firms, giving him a rare, on-the-ground view of why marketing is so often mistrusted at the top.Gal's core belief is blunt. Marketing does not fail because teams lack talent. It fails when leadership lacks a shared language for value, and a system that converts metrics into decisions. That belief shows up in his work, and in his writing, where he focuses on practical operating rhythm, measurable accountability, and the executive trust required to fund smart growth.He is the author of multiple business books, including What Really Counts for CEOS, Activate!: How to Power Up Your Brand, Don't Believe the Hype: When Trust is on the Line and Beating Goliath with AI, The Small Business Playbook to Outsmarting Your Biggest Competitors. He also developed the GUARDIAN Digital Trust Framework and is a recognized voice on digital marketing, branding, public relations, market strategy, strategic communications, and AI in marketing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condition: new. Paperback. Q: How do you measure trust? Not just in people but in brands. In the age of digital and AI, trust is on life support. One misstep and your brand's credibility could crumble overnight. If you're leading a team, managing a brand, or shaping a strategy, this book is your competitive edge. In Don't Believe the Hype, author Gal Borenstein reveals how to navigate this new reality. From combating AI-driven misinformation to building loyalty in an era of skepticism, this book is your executive guide to brand resilience. Also, it presents a new framework for managers: the GUARDIAN Digital Trust Framework(TM) and actionable strategies to protect and grow your brand's trust equity. If you've read Simon Sinek's Start with Why, you know how big ideas can shift your perspective. Don't Believe the Hype does that for trust-redefining it as the foundation of every brand's survival and success in today's world. This isn't just another business book - it's your essential playbook for survival and success in the digital age. With practical frameworks, real-world case studies, and actionable strategies, this guide equips you with everything you need to build and maintain digital trust.About the Author: Mr. Gal Borenstein is an expert in digital branding and strategic marketing, with nearly thirty years of experience helping hundreds of companies in the high-tech and professional services sectors. He is recognized for his insights on brand trust strategies that help shape brands, which have been featured on national business shows and in leading industry publications. Borenstein has helped many technology companies enhance their brand promises. His earlier business books include "Activate!" and "What Really Counts for CEOs."Gal earned his Bachelor's Degree in Communications from Temple University in Philadelphia, Pennsylvania, and his Master's Degree with Honors in Business and Telecommunications Management from George Mason University in Fairfax, Virginia. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…