Biswas Sagar (4 results)

Hardcover. Condition: New. The book that speaks about the customers response behavior while roaming and transacting in typical shopping malls in Kolkata, one of the biggest cities of India. Cutting across the slices of urban and rural customers, they have disposed of some similarity within in responding to selling-stimuli, while they have displayed unique response style based on whether they are hailing from rural or urban background. The multivariate analytical techniques have splendidy vindicates and visualizes the networking natures of relation as well as interaction amongst and between the predicted and predictor variables, behaving functionally in a typical social ecology of marketing. A book that offers an empirical discourse on present day marketing strategy and customer analysis.…

Condition: New.

Hardcover. Condition: New. ISBN:9788194252580.

Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Das Apurba K.Apurba K. Das is an Associate Professor in Organic Chemistry at the Indian Institute of Technology Indore, India. He obtained his Ph. D. degree from IACS, Jadavpur University, Kolkata. After completing his postdoctoral r. …