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Language: English
Published by John Wiley and Sons Inc, US, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Condition: New. pp. 200.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 22.80
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Add to basketCondition: New. In.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Condition: New. pp. 200.
Published by John Wiley & Sons Inc, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 1st edition. 200 pages. 9.50x6.50x1.00 inches. In Stock.
Condition: New. THOMAS BAUER joined McKinsey in 2001 and is based in Munich. As a Senior Expert in McKinsey s marketing strategy group he serves clients across industries and geographies on topics such as marketing spend effectiveness and brand management. Thomas co-leads .
Language: English
Published by John Wiley and Sons Inc, US, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Rarewaves.com UK, London, United Kingdom
Hardback. Condition: New. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Published by John Wiley & Sons Inc, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 1st edition. 200 pages. 9.50x6.50x1.00 inches. In Stock. This item is printed on demand.