Applegate Edd C (52 results)
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- Softcover
Seller: Bookbot, Prague, Czech RepublicBookbot
Contact seller5-star sellerCondition: Used - Fine
£ 7.13
£ 17.97 shippingShips from Czech Republic to U.S.A.Quantity: 1 available
Softcover. Condition: Fine. Abnutzung / Risse - leicht; Gebrochener Buchrucken / Seiten oder Softcover umgeknickt. (login required)(pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-maki…ng process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
- Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
Contact seller5-star sellerCondition: Used - Very good
£ 34.33
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United KingdomHay-on-Wye Booksellers
Contact seller4-star sellerCondition: Used - Fine
£ 14.11
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.
- Hardcover
Seller: Broad Street Books, Branchville, NJ, U.S.A.Broad Street Books
Contact seller5-star sellerCondition: New
£ 38.22
£ 3.68 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: New. Brand New Hardcover Book, Blue cloth boards with gilt lettering.
- Hardcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
Contact seller5-star sellerCondition: New
£ 65.65
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
- Hardcover
Seller: Pearlydewdrops, Streat, United KingdomPearlydewdrops
Contact seller5-star sellerCondition: Used - Fine
£ 55.32
£ 22.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
hardcover. Condition: Fine. New & unread, however may have light shelf wear to cover face, edges or corners. Shipped from the UK within 2 business days of order being placed.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 71.29
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 71.29
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 71.29
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: Used
£ 87.11
£ 2.96 shippingShips within U.S.A.Quantity: 1 available
Condition: Used. pp. 456 Index.
- Hardcover
Seller: Pearlydewdrops, Streat, United KingdomPearlydewdrops
Contact seller5-star sellerCondition: New
£ 67.50
£ 22.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
hardcover. Condition: New. Shipped from the UK within 2 business days of order being placed.
- Hardcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.Lucky's Textbooks
Contact seller5-star sellerCondition: New
£ 89.99
£ 2.96 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: Used
£ 87.76
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Used. pp. 456 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 81.53
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 81.53
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: Used
£ 91.01
£ 8.52 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Used. pp. 456.
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - As new
£ 108.00
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - As new
£ 116.00
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - As new
£ 117.00
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - As new
£ 121.00
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
£ 155.54
£ 7.80 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media… & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380. . 1998. Hardcover. . . . . Books ship from the US and Ireland.
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
£ 156.57
£ 7.80 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New. . 1996. Annotated edition. Hardcover. . . . . Books ship from the US and Ireland.
- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
£ 184.04
£ 8.13 shippingShips from Ireland to U.S.A.Quantity: Over 20 available
Condition: New. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media… & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380. . 1998. Hardcover. . . . .
- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
£ 185.27
£ 8.13 shippingShips from Ireland to U.S.A.Quantity: Over 20 available
Condition: New. . 1996. Annotated edition. Hardcover. . . . .
- Softcover
- Print on Demand
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
£ 42.45
£ 14.24 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
- Hardcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
£ 78.07
Free ShippingShips within U.S.A.Quantity: Over 20 available
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Hardcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
£ 78.76
Free ShippingShips within U.S.A.Quantity: Over 20 available
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Hardcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 72.30
£ 5.87 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Softcover
- Print on Demand
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
£ 61.57
£ 15.68 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
- Hardcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 72.30
£ 5.87 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
