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Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Strategic Copywriting : How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
paperback. Condition: Very Good. Used - Very Good.
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Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
Language: English
Published by McFarland Publishing, 1997
ISBN 10: 0786403659 ISBN 13: 9780786403653
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. unmarked, light shelfwear-NICE Standard-sized.
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Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
Language: English
Published by McFarland & Company, Inc., 1997
ISBN 10: 0786403659 ISBN 13: 9780786403653
Seller: Zubal-Books, Since 1961, Cleveland, OH, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. *Price HAS BEEN REDUCED by 10% until Monday, Jan. 19 (sale item)* 227 pp., hardcover, NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
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Literary Journalism : A Biographical Dictionary of Writers and Editors
Language: English
Published by Bloomsbury Publishing Plc, 1996
ISBN 10: 0313299498 ISBN 13: 9780313299490
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Language: English
Published by Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Language: English
Published by Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Language: English
Published by Rowman & Littlefield Publish, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Rise of Advertising in the United States : A History of Innovation To 1960
Language: English
Published by Bloomsbury Publishing USA, 2012
ISBN 10: 0810884062 ISBN 13: 9780810884069
First Edition
Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, Inc., 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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The Rise of Advertising in the United States : A History of Innovation To 1960
Language: English
Published by Bloomsbury Publishing USA, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The Rise of Advertising in the United States: A History of Innovation to 1960
Language: English
Published by Rowman & Littlefield Publishers, Lanham, MD, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
First Edition
Soft cover. Condition: Good. 1st Edition. Ex-library with the usual library markings (if not for the library markings this copy would be graded in fine condition); overall a nice used copy! Black and white wrapper with red and black lettering. 198 historical and informative pages! "In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: · P. T. Barnum, master of the advertising "gimmick" · Lydia Pinkham, queen of the patent medicine cure · John Wanamaker, progenitor of modern retail advertising · Albert Lasker, the formulator of "reason why" advertising · Stanley Resor, the consummate market researcher · Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.".
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hardcover. Condition: Very Good. Fast Shipping - Safe and Secure 7 days a week!
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The Rise of Advertising in the United States : A History of Innovation To 1960
Language: English
Published by Bloomsbury Publishing USA, 2012
ISBN 10: 0810884062 ISBN 13: 9780810884069
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089 ISBN 13: 9781442244085
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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The Rise of Advertising in the United States: A History of Innovation to 1960
Language: English
Published by Rowman & Littlefield Publishers, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
First Edition
Trade Paperback. Condition: Near Fine. First Edition. With a curl of the cover, otherwise a fine first edition paperback copy, white spine. A history of ads is more interesting than the ads.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Language: English
Published by Rowman & Littlefield Publishers, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
paperback. Condition: New. In shrink wrap. Looks like an interesting title!
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American Naturalistic and Realistic Novelists : A Biographical Dictionary
Language: English
Published by Bloomsbury Publishing Plc, 2001
ISBN 10: 0313315728 ISBN 13: 9780313315725
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089 ISBN 13: 9781442244085
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Language: English
Published by Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Dictionary of Literary Biography Volume 190 British Reform Writers, 1832-1914
Language: English
Published by Gale Research, c.1998, 1998
ISBN 10: 0787618454 ISBN 13: 9780787618452
hardcover, Condition: Very Good, Gale Research, Detroit, c.1998, 1st., 8-1/2"x11-1/4", cloth, 442pp., ex-lib.- sp label, pocket, stamps, VG $.
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Cloth Hard Cover. Condition: Very Good. No Jacket. 326pp, index,
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Paperback. Condition: new. Paperback. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what worksor doesntand why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Condition: new.
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Personalities and Products : A Historical Perspective on Advertising in America
Language: English
Published by Bloomsbury Publishing USA, 1998
ISBN 10: 0313303649 ISBN 13: 9780313303647
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Personalities and Products : A Historical Perspective on Advertising in America
Language: English
Published by Bloomsbury Publishing USA, 1998
ISBN 10: 0313303649 ISBN 13: 9780313303647
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
