Ajna Csoma (4 results)
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 21.52
£ 3.29 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
- Print on Demand
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 21.96
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. What is this book about?The sales rep rebuilding the deck in a taxi an hour before the pitch. The founder posting on LinkedIn at eleven at night, from memory. The AI drafting a proposal at midnight, fluent, confident, and sounding like every competitor in the category. None of them are doing… anything wrong. They are just deciding on brand, in the moment, with nothing to guide them.An inconsistent brand bleeds, then burns. It loses the sale today, quietly. It loses the company tomorrow, at the moment someone tries to sell it.A brand earns you twice, once in daily conversions, once in company value, and there is exactly one thing that takes both away: inconsistency. Everyone is now a brand decision maker, human and machine, and the brand is fragmenting faster than any team can hold it together.In A Brand Earns You Twice, AI Brand Marketing Strategist Ajna Csoma names the disease, proves the cost, and hands you the AI brand brain that stops it. This book will teach you: Why a brand earns you twice, once in daily conversions, once in company value, and why inconsistency is the one thing that takes both awayThe real reason consistency fails even in businesses with strong guidelines and good intentionsHow to diagnose exactly where your brand is bleeding before it costs you another saleA practical system for holding brand consistency across people, agencies, and AI, without a human gatekeeper checking everythingWho is it for? The CMO holding a brand together across twelve agencies and forty freelancers. The founder who just caught the AI tools writing off-brand copy faster than anyone can fix it. The new hire handed a sixty-page brand book nobody expects them to read. The marketer done treating brand like decoration. If you decide, write, or approve anything on behalf of a brand, this book is for you. Read the book. Become the one person in every room who knows how to keep a brand consistent, no matter how big the team gets. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
- Print on Demand
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 21.97
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New. Print on Demand.
- Softcover
- Print on Demand
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
Contact seller5-star sellerCondition: New
£ 24.99
£ 37.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. What is this book about?Founders and business owners are starting to see what marketing books never told them: that a brand is not decoration. It is a financial asset, and it needs to stay consistent to be successful. Because inconsistent brands lose the sale today, and lose company value to…morrow. In the one moment when everyone, human and machine, is a brand decision-maker, and the brand is fragmenting faster than any team can hold it together, keeping the brand consistent is a real challenge. This short, practical book reframes brand as a financial asset that earns twice, once in daily conversions, once in company value, and names the single thing taking both away: inconsistency. It diagnoses the disease, proves its cost, and points to the cure. In A Brand Earns You Twice, brand strategist and marketing expert Ajna Csoma names the real disease behind inconsistent brands, proves what it costs in conversions and company value, and hands you the system that stops it. This book will teach you: Why a brand earns you twice, once in daily conversions, once in company value, and why inconsistency is the one thing that takes both awayThe real reason consistency fails even in businesses with strong guidelines and good intentionsHow to diagnose exactly where your brand is bleeding before it costs you another saleA practical system for holding brand consistency across people, agencies, and AI, without a human gatekeeper checking everythingWho is it for? Whether you are the CMO holding a brand together across twelve agencies and forty freelancers, the founder who just caught your AI tools writing off-brand copy faster than you can fix it, or the marketer done treating brand like decoration, this book is for anyone who wants to build a successful brand at scale. The smart ones, the busy ones, who like simple solutions to complex problems. Warning! A Brand Earns You Twice will change how you see your brand. You will stop thinking of it as something soft. You will start treating it like the most expensive line on your P&L, and you will finally know how to fix it. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
