Principles and Practice of Marketing, 3rd Ed.

Jobber, David

ISBN 10: 0077096134 / ISBN 13: 9780077096137

Published by McGraw-Hill Inc.,US, 2001

About this Item

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Seller Inventory # CHL2011251

Bibliographic Details

• Title: Principles and Practice of Marketing, 3rd Ed.
• Publisher: McGraw-Hill Inc.,US
• Publication Date: 2001
• Language: English
• ISBN 10: 0077096134
• ISBN 13: 9780077096137
• Binding: Paperback
• Edition: 3rd Edition
• Condition: Used; Very Good

About this title

Synopsis

Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful.

The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous examples, new contemporary cases and questions, and the addition of Internet Exercises in each chapter allows students to explore marketing in more detail over the web. There is also expanded coverage of marketing ethics and relationship marketing integrated throughout the book. The new edition will be supported with an Online Learning Centre website, providing lecturers and students with a comprehensive range of downloadable teaching and learning materials to accompany the book. This will include extra case material from the UK, Eire and Europe, self-test questions, lecture and revision notes, weblinks and more.

About the Author

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.