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Bibliographic Details

Title: Media Communication: An Introduction to Theory and Process
Publisher: Palgrave Macmillan
Publication Date: 2003
Language: English
ISBN 10: 140390149X
ISBN 13: 9781403901491
Binding: Soft cover
Edition: 2nd Edition
Condition: good

About this title

Synopsis

This textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. The second edition has been thoroughly updated to includes substantial new material on the internet and a more sustained engagement with debates about globalization.

About the Author

A former journalist, JAMES WATSON is Director of the BA Honours degree in Media and Communication at West Kent College. He is co-author with Anne Hill of A Dictionary of Communication and Media Studies, now in its sixth edition.

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