Synopsis
This textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. The second edition has been thoroughly updated to includes substantial new material on the internet and a more sustained engagement with debates about globalization.
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About the Author
A former journalist, JAMES WATSON is Director of the BA Honours degree in Media and Communication at West Kent College. He is co-author with Anne Hill of A Dictionary of Communication and Media Studies, now in its sixth edition.
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Media Communication: An Introduction to Theory and Process
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Palgrave Macmillan 19/05/2003, 2003
ISBN 10: 140390149X
ISBN 13: 9781403901491
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Media Communication: An Introduction to Theory and Process
Published by
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ISBN 10: 140390149X
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