Key Accounts Are Different: Sales Solutions for Key Account Managers: Solution Selling for Key Account Managers (Pitman Marketing)

Langdon, Ken, Lorenz Books

ISBN 10: 027361780X / ISBN 13: 9780273617808

Published by Financial Times Prentice Hall, 1995

About this Item

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Seller Inventory # M0027361780X-G

Bibliographic Details

• Title: Key Accounts Are Different: Sales Solutions for Key Account Managers: Solution Selling for Key Account Managers (Pitman Marketing)
• Publisher: Financial Times Prentice Hall
• Publication Date: 1995
• Language: English
• ISBN 10: 027361780X
• ISBN 13: 9780273617808
• Binding: Soft cover
• Condition: good

About this title

Synopsis

The only book needed to develop a practical and innovative approach to profitable key-account business, this text shows readers how to understand and add value to their customers' business, how to sharpen their sales and marketing tactics, and how to build a winning account team.

Synopsis

This text is aimed at marketing managers and aims to provide a practical approach to profitable key account business. It offers skills such as how to understand the particular needs of key accounts, how to treat a major account as a market and how to plan the market sell.