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Key Accounts Are Different: Solution Selling For Key Account Managers - Softcover

Langdon, Ken.

 
9780273617808: Key Accounts Are Different: Solution Selling For Key Account Managers

Synopsis

The only book needed to develop a practical and innovative approach to profitable key-account business, this text shows readers how to understand and add value to their customers' business, how to sharpen their sales and marketing tactics, and how to build a winning account team.

"synopsis" may belong to another edition of this title.

Synopsis

This text is aimed at marketing managers and aims to provide a practical approach to profitable key account business. It offers skills such as how to understand the particular needs of key accounts, how to treat a major account as a market and how to plan the market sell.

"About this title" may belong to another edition of this title.