Content Everywhere: Strategy and Structure for Future-Ready Content

Wachter-Boettcher, Sara

ISBN 10: 193382087X / ISBN 13: 9781933820873

Published by Rosenfeld Media, 2012

About this Item

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Seller Inventory # M0193382087X-G

Bibliographic Details

• Title: Content Everywhere: Strategy and Structure for Future-Ready Content
• Publisher: Rosenfeld Media
• Publication Date: 2012
• Language: English
• ISBN 10: 193382087X
• ISBN 13: 9781933820873
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Care about content? Better copy isn't enough. As devices and channels multiply&8212; and as users expect to easily relate, share, and shift information&8212;we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.

About the Author

Sara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward. Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she'll be speaking next on Lanyrd.