Content Everywhere: Strategy and Structure for Future-Ready Content - Softcover

Sara Wachter-Boettcher

Softcover

ISBN 10: 193382087X ISBN 13: 9781933820873

Publisher: Rosenfeld Media, 2012

Synopsis

Care about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift information quickly we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go."

About this title

Review

The Web has moved beyond the desktop, and our content must follow. Through a broad perspective, clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the challenges we face. --Ethan Marcotte, author, Responsive Web Design

The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents

Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works

The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents

Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works

The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents

Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works

About the Author

Sara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward. Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she'll be speaking next on Lanyrd.

Edition details

• Publisher: Rosenfeld Media
• Publication date: 2012
• ISBN 10: 193382087X
• ISBN 13: 9781933820873
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 240
• Illustrator: Eva Lotta Lamm