9787301327036 (1 results)
Language: English
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
Contact seller5-star sellerCondition: New
£ 63.05
£ 13.24 shippingShips from China to U.S.A.Quantity: 3 available
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2023-02 Pages:268 Publisher:Peking University Press This book expounds on the concepts of relationship marketing. customer value. and database marketing from the perspective of CRM concept. CRM technology. and CRM implementation. It introduces the knowledge of CRM ap…plication system. data warehouse. and data mining. and analyzes the methods of CRM project implementation and the factors affecting the implementation effect. The revised edition has basically r.
