Customer Relationship Management (3rd Edition) 21st Century Economics and Management Concise Textbook · Business Administration Series(Chinese Edition)

Language: English

ISBN 10: 730132703X (ISBN 13: 9787301327036)

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Softcover

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Item description from seller

Language:Chinese.Paperback.Pub Date:2023-02 Pages:268 Publisher:Peking University Press This book expounds on the concepts of relationship marketing. customer value. and database marketing from the perspective of CRM concept. CRM technology. and CRM implementation. It introduces the knowledge of CRM application system. data warehouse. and data mining. and analyzes the methods of CRM project implementation and the factors affecting the implementation effect. The revised edition has basically r.

Seller Inventory # DR001098

Bibliographic details

Title
Customer Relationship Management (3rd Edition) 21st Century Economics and Management Concise Textbook · Business Administration Series(Chinese Edition)
Author
LI HAI QIN
Condition
New
Binding
paperback
Language
English

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

Shipping rates from China to U.S.A.

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JS, China