Items related to McQuail's Mass Communication Theory
Synopsis
McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.
The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Fully up-to-date, this new edition includes:
• New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
• A new streamlined structure for better navigation
• More definitions, examples, and illustrations throughout to bring abstract concepts to life
• Major updates on new media, globalization, work and economy
McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
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About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2010
- ISBN 10 1849202923
- ISBN 13 9781849202923
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages632
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McQuail's Mass Communication Theory
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SAGE Publications, Limited, 2010
ISBN 10: 1849202923
ISBN 13: 9781849202923
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2010
ISBN 10: 1849202923
ISBN 13: 9781849202923
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McQuail's Mass Communication Theory (6th Edition)
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Mcquail's Mass Communication Theory
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781849202923. Seller Inventory # 3948859
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Mcquail's Mass Communication Theory
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McQuail's mass communication theory.
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Los Angeles, Calif., SAGE, 2010
ISBN 10: 1849202923
ISBN 13: 9781849202923
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Softcover. 6. ed. 621 p. Ehem. Bibliotheksexemplar mit Kleberesten auf Einband und Stempel innen, guter Zustand. 9781849202923 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2125433
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