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Review
'McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory' - Anders Hansen, University of Leicester
'One of the most important texts on mass media at present' - A McDowell, Bell College of Technology
'It covers almost everything in mass communication and can be used long after the course as a reference book' - Piet Bakker, University of Amsterdam
Synopsis
OVER 80,000 COPIES SOLD! The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. Thoroughly up-to-date, this new edition includes: - a glossary of nearly a hundred key terms in media and communication - additional pedagogical features, such as break out boxes and end of chapter summaries - more contemporary media examples The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing).In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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- PublisherSAGE Publications Ltd
- Publication date2005
- ISBN 10 1412903726
- ISBN 13 9781412903721
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages624
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 5 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4785009-6
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McQuail's Mass Communication Theory
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_427339799
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McQuail's Mass Communication Theory
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. McQuail's Mass Communication Theory This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781412903721
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McQuail's Mass Communication Theory
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small marks or stains to the page edges/pages . Ex library copy with usual stamps & stickers. Seller Inventory # wbb0021617811
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McQuail's Mass Communication Theory
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781412903721
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 5 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7073497-6
Quantity: 2 available
Stock Image
McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 5 Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 11496759-75
Quantity: 2 available
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McQuail's Mass Communication Theory
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M01412903726-V
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McQuail?s Mass Communication Theory
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001778551
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Mcquail?s Mass Communication Theory
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781412903721. Seller Inventory # 9060566
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