`This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies' - Media Development
`An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content' - Intermedia
`... Let's stress that for people who want to read a single intelligent work on mass communication... this is the work. Of course there must be many criticisms but the answer ' where would you find so much, so well done, so clearly done and still at an affordable price in any other single work' will be the proper one in most cases. The first work to look at as text and general survey' - Media Information Australia
The Fourth Edition of this best-selling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Now fully revised McQuail's Mass Communication Theory:
Offers an integrated treatment of the major components of mass communication: the sender, the message, and the audience; encompasses the diverse forms of mass communication in contemporary societies: television, radio, newspapers, film, music, the internet and other forms of new media; demonstrates how theories of mass communication relate to the broader understanding of society and culture; provides a glossary of nearly a hundred key terms in media and communication.
Now thoroughly updated, this new edition of has been rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
"synopsis" may belong to another edition of this title.
`This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies' - Media Development
`An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content' - Intermedia
`... Let's stress that for people who want to read a single intelligent work on mass communication... this is the work. Of course there must be many criticisms but the answer ' where would you find so much, so well done, so clearly done and still at an affordable price in any other single work' will be the proper one in most cases. The first work to look at as text and general survey' - Media Information Australia
Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.
"About this title" may belong to another edition of this title.
Shipping:
£ 4.49
From United Kingdom to U.S.A.
Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780761965473
Book Description Condition: Good. 4th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP11355475
Book Description Condition: Very Good. 4th Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP63634571
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.2. Seller Inventory # G0761965475I3N00
Book Description paperback. Condition: Good. 4th. The corners are bent. Used - Good. Seller Inventory # 4-I-5-0498
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL8383754
Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780761965473
Book Description Condition: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP11355475
Book Description Condition: Good. 4th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9075006
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:0761965475. Seller Inventory # 9247909