McQuail's Mass Communication Theory - Softcover

Mcquail, Denis

Softcover

ISBN 10: 1849202923 ISBN 13: 9781849202923

Publisher: SAGE Publications Ltd, 2010

Synopsis

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Fully up-to-date, this new edition includes:

· New boxed case studies on key research publications, familiarizing students with the critical research texts in the field

· A new streamlined structure for better navigation

· More definitions, examples, and illustrations throughout to bring abstract concepts to life

· Major updates on new media, globalization, work and economy

McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

About this title

Product Description

A new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.

Review

'Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly' - Professor Philip Schlesinger, Centre for Cultural Policy Research, University of Glasgow

'Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Our understanding of the world and our role in it cannot be seen separately from media anymore - and Denis McQuail offersthe best roadmap available to navigate our times; a roadmap that standsthe test of time' - Mark Deuze, Associate Professor of Telecommunications, Indiana University, and Professor of Journalism and New Media, Leiden University

Edition details

• Publisher: SAGE Publications Ltd
• Publication date: 2010
• ISBN 10: 1849202923
• ISBN 13: 9781849202923
• Binding: Paperback
• Language: English
• Edition number: 6
• Number of pages: 632