Synopsis
McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.
The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Fully up-to-date, this new edition includes:
• New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
• A new streamlined structure for better navigation
• More definitions, examples, and illustrations throughout to bring abstract concepts to life
• Major updates on new media, globalization, work and economy
McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
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About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
"About this title" may belong to another edition of this title.
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2010
ISBN 10: 1849202923
ISBN 13: 9781849202923
Used
Softcover
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McQuail's Mass Communication Theory
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McQuail's Mass Communication Theory
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McQuail's Mass Communication Theory
Published by
Sage Publications Ltd 12/03/2010, 2010
ISBN 10: 1849202923
ISBN 13: 9781849202923
Used
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McQuail's Mass Communication Theory
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McQuail's Mass Communication Theory
Published by
Sage Publications Ltd 12/03/2010, 2010
ISBN 10: 1849202923
ISBN 13: 9781849202923
Used
Softcover
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McQuail's Mass Communication Theory
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2010
ISBN 10: 1849202923
ISBN 13: 9781849202923
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 14752594-6
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McQuail's Mass Communication Theory
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