Consumer Behavior: Information Processing and Decision Making (Legend in Marketing) - Softcover

Malhotra, Naresh K.; Publishers, Vibrant

Softcover

ISBN 10: 1636514251 ISBN 13: 9781636514253

Publisher: Vibrant Publishers, 2025

Synopsis

Unravel the Psychology Behind Consumer Choices!

Consumer Behavior: Information Processing and Decision Making by Naresh Malhotra provides a deep dive into the cognitive processes that drive consumer decisions. This essential volume in the Legend in Marketing series examines how individuals gather, evaluate, and act on information, influencing their purchasing behavior.

Covering topics such as perception, attention, memory, learning, and attitude formation, this book offers groundbreaking insights into how consumers process marketing messages and make buying decisions. Malhotra’s influential research, coupled with expert commentaries, provides both theoretical foundations and practical applications, making it a must-read for marketers, researchers, and business professionals.

Whether you want to enhance marketing strategies, improve customer engagement, or refine advertising approaches, this book equips you with the tools to decode consumer psychology and predict decision-making patterns.

📘 Explore the science behind purchasing behavior—order your copy today!

About this title

About the Authors

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Edition details

• Publisher: Vibrant Publishers
• Publication date: 2025
• Language: English
• ISBN 10: 1636514251
• ISBN 13: 9781636514253
• Binding: Paperback
• Number of pages: 338