Consumer Behavior Information Processing by Malhotra Naresh (8 results)
Language: English
Published by Vibrant Publishers, 2025
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Published by Vibrant Publishers, 2025
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Language: English
Published by Vibrant Publishers, 2025
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Published by Vibrant Publishers, 2025
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Taschenbuch. Condition: Neu. Consumer Behavior | Information Processing and Decision Making | Naresh K. Malhotra (u. a.) | Taschenbuch | Englisch | 2025 | Vibrant Publishers | EAN 9781636514253 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Dem…and.
Language: English
Published by Vibrant Publishers, 2025
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Language: English
Published by Vibrant Publishers, 2025
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Buch. Condition: Neu. Consumer Behavior | Information Processing and Decision Making | Naresh K. Malhotra (u. a.) | Buch | Englisch | 2025 | Vibrant Publishers | EAN 9781636514260 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Language: English
Published by Vibrant Publishers, 2025
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Unravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Making by Naresh Malhotra provides a deep dive into the cognitive processes that drive consumer decisions. This essential volume in the Legend… in Marketing series examines how individuals gather, evaluate, and act on information, influencing their purchasing behavior.Covering topics such as perception, attention, memory, learning, and attitude formation, this book offers groundbreaking insights into how consumers process marketing messages and make buying decisions. Malhotra's influential research, coupled with expert commentaries, provides both theoretical foundations and practical applications, making it a must-read for marketers, researchers, and business professionals.Whether you want to enhance marketing strategies, improve customer engagement, or refine advertising approaches, this book equips you with the tools to decode consumer psychology and predict decision-making patterns.Explore the science behind purchasing behavior-order your copy today.
