Malhotra Naresh (823 results)

Paperback. Condition: Very Good. For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. This text provides a better teaching and learning experience-for you and your students. It will help you to: - Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.- Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.- Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.- Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.…

hardcover. Condition: Good. The cover shows normal wear. The pages show normal wear. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations.

Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

hardcover. Condition: Acceptable. Pages include notes, underlining, or highlighting.

Paperback. Condition: Very Good. For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. This text provides a better teaching and learning experience-for you and your students. It will help you to: - Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.- Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.- Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.- Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.…

paperback. Condition: Good. Crease on cover and a few pages*.

Hardback. Condition: Fair. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Hardback. Condition: Good. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: Very Good. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Markings in workbook.

Hardback. Condition: Good. For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.…

hardcover. Condition: Fair.

hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Very Good. Marketing Research, European Edition: An Applied Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Hardback. Condition: Fair. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Hardback. Condition: Good. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Condition: Very Good. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardback. Condition: Good. This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.

Hardcover. Condition: Fair. 4th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardback. Condition: Good. For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.…

Paperback. Condition: Acceptable. Minor damage to parts of text, may include water or spine damage. Overall, still a fine copy for classroom use! May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.…

hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condition: Very Good. This work examines both the principles and practices of marketing research with coverage of qualitative and quantitative material. The text reflects trends in international marketing, ethics, and the integration of technology.

Hardback. Condition: Good. This work examines both the principles and practices of marketing research with coverage of qualitative and quantitative material. The text reflects trends in international marketing, ethics, and the integration of technology.