Managing Across Borders: The Transnational Solution - Softcover

Bartlett, Christopher A.; Ghoshal, Sumantra

Softcover

ISBN 10: 1578517079 ISBN 13: 9781578517077

Publisher: Harvard Business Review Press, 2002

Synopsis

Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders." - "The Financial Times". "A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets." - "Management Today". ""Managing Across Borders" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject." - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of "Competitive Strategy".

About this title

Review

“Highly readable...Valuable lessons for companies in a wide range of industries and sizes" -- The Financial Times

From the Publisher

 This landmark book is considered a classic in the field of international management.
 Principles are timeless. Sales prove that the text really stands the test of time.
 An invaluable and enduring resource for any current or aspiring global organization, this book shows how to understand and apply the unique strategic imperatives of globalization.
 Paperback edition makes it now available at a lower price point.
 2nd Edition includes fresh and relevant examples, from leading companies such as Matsushita Electric Company (Panasonic and National), Kao, ITT, and Proctor & Gamble.
● Illustrates the obstacles and opportunities involved in actually building and running an effective transnational organization.
 Includes an application workbook that enables readers to translate the book s ideas into real-world action plans for their companies.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 2002
• ISBN 10: 1578517079
• ISBN 13: 9781578517077
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 416