The authors argue that in an environment of increasing complexity, diversity, and change, companies cannot manage through structures that are unidimensional, symmetrical, and static. Firms that develop the organizational capability to embrace the complexity and dynamism rather than deny it will have an enormous source of competitive advantage. Bartlett and Ghoshal not only describe the characteristics of the emerging transnational organization - the new configuration of assets and resources, the shifting distribution of roles and relationships, and the different set of management skills and capabilities - they also provide specific guidance on how companies can develop them.
Managing Across Borders is the product of the five-year worldwide research project that involved interviews with 236 managers in some of the world's leading companies based in the United States, Japan and Europe. The book is essential reading for executives who recognize that the structures, processes, and mentalities developed in response to opportunities and demands of an earlier era will not carry their firms through the 1990s. It provides a vision for a new organizational form that will take companies into the twenty-first century.
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“Highly readable…Valuable lessons for companies in a wide range of industries and sizes" -- The Financial TimesFrom the Publisher:
? This landmark book is considered a classic in the field of international management.
? Principles are timeless. Sales prove that the text really stands the test of time.
? An invaluable and enduring resource for any current or aspiring global organization, this book shows how to understand and apply the unique strategic imperatives of globalization.
? Paperback edition makes it now available at a lower price point.
? 2nd Edition includes fresh and relevant examples, from leading companies such as Matsushita Electric Company (Panasonic and National), Kao, ITT, and Proctor & Gamble.
? Illustrates the obstacles and opportunities involved in actually building and running an effective transnational organization.
? Includes an application workbook that enables readers to translate the book’s ideas into real-world action plans for their companies.
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Book Description Random House Business Books, 1989. Hardcover. Book Condition: New. book. Bookseller Inventory # 0091742552