Synopsis
Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step - covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practising professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
"synopsis" may belong to another edition of this title.
About the Author
Thomas Woll is president of Cross River Publishing Consultants. He is a former vice president of the Professional and Trade Division of John Wiley & Sons, publisher of Storey Communications/Garden Way, and vice president and publisher of Rodale Press. Jan Nathan is executive director of the Publishers Marketing Association.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Publishing for Profit: Successful Bottom-Line Management...
Stock Image
Publishing for Profit : Successful Bottom-Line Management for Book Publishers
Published by
Chicago Review Press, Incorporated, 2006
ISBN 10: 1556526172
ISBN 13: 9781556526176
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 2942959-75
Stock Image
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # L02N-00197
Stock Image
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1556526172I3N00
Stock Image
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1556526172I3N00
Stock Image
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-X-003-02843
Seller Image
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: As New. Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step--covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice. Seller Inventory # 43e0e1fa-9d9b-4f35-84bd-10587b119a7a
Stock Image
Publishing for Profit: Successful Bottom-line Management for Book Publishers
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-206-205
Stock Image
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1556526172