Publishing for Profit: Successful Bottom-Line Management for Book Publishers - Softcover

Woll, Thomas

Softcover

ISBN 10: 0749429402 ISBN 13: 9780749429409

Publisher: Kogan Page, 1999

Synopsis

<i>Publishing for Profit</i> provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.

About this title

Review

"One of the best references available today ... providing a solid foundation and answering every question." --Jan Nathan, executive director, Publishers Marketing Association "Vital to doing the business of publishing well." -- Independent Publisher "A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." --David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing "No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." --Dominique Raccah, president, Sourcebooks, from the foreword " Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press ... Your advice is practical and immediately applicable." --Perry Donham, president, KidPub Press "The bible of the industry." --Associated Press "Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear." --Judith Applebaum, author, How to Get Happily Published "A great book. It sits on my nightstand. I often pick it up and read parts of it again." --Rod Colvin, president, Addicus Books

About the Author

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. Dominique Raccah is the president and founder of Sourcebooks.

Edition details

• Publisher: Kogan Page
• Publication date: 1999
• Language: English
• ISBN 10: 0749429402
• ISBN 13: 9780749429409
• Binding: Paperback
• Edition number: 1
• Number of pages: 300