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Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover

Piercy, Nigel

 
9781138980488: Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)
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ISBN 10: 113898048X ISBN 13: 9781138980488
Publisher: Routledge, 2015
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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

  • The study of the organisational location and positioning of the marketing function

  • The analytical perspectives of information-processing theories of organisation

  • The relationship between structure and information

  • Organisational processes

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Multivolume collection by leading authors in the field

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  • PublisherRoutledge
  • Publication date2015
  • ISBN 10 113898048X
  • ISBN 13 9781138980488
  • BindingPaperback
  • Edition number1
  • Number of pages252

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9780046582456: Marketing Organization: An Analysis of Information Processing, Power and Politics

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ISBN 10:  0046582452 ISBN 13:  9780046582456
Publisher: HarperCollins Publishers Ltd, 1985
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