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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
- The analytical perspectives of information-processing theories of organisation
- The relationship between structure and information
- Organisational processes
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- PublisherHarperCollins Publishers Ltd
- Publication date1985
- ISBN 10 0046582452
- ISBN 13 9780046582456
- BindingHardcover
- Number of pages224
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Marketing Organization: An Analysis of Information Processing, Power and Politics
Published by
HarperCollins Publishers, United Kingdom, London
(1985)
ISBN 10: 0046582452
ISBN 13: 9780046582456
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Paperback
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005757232
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