Marketing Organisation: An Analysis of Information Processing, Power and Politics

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9780046582456: Marketing Organisation: An Analysis of Information Processing, Power and Politics

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

  • The study of the organisational location and positioning of the marketing function
  • The analytical perspectives of information-processing theories of organisation
  • The relationship between structure and information
  • Organisational processes

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Multivolume collection by leading authors in the field

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Nigel Piercy
Published by HarperCollins; (1985)
ISBN 10: 0046582452 ISBN 13: 9780046582456
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Book Description HarperCollins;, 1985. Book Condition: Good. Hardcover,ex-library, with usual stamps and markings, in good all round condition. 224pp. Bookseller Inventory # 554054

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Nigel Piercy
Published by HarperCollins Publishers Ltd (1985)
ISBN 10: 0046582452 ISBN 13: 9780046582456
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Book Description HarperCollins Publishers Ltd, 1985. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Bookseller Inventory # 4886983

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PIERCY, Nigel.
Published by Allen & Unwin, London, 1985 First Edition. Hardback. Dust Jacket. (1985)
ISBN 10: 0046582452 ISBN 13: 9780046582456
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Book Description Allen & Unwin, London, 1985 First Edition. Hardback. Dust Jacket., 1985. 8vo. Tables, figures. ISBN: 0-04-658245-2Pages: 238 Ex Allen and Unwin library file copy, no other library markings, very slight wear; VG/VG. Small inked number on the front endpaper. Bookseller Inventory # A59279

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