Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
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Multivolume collection by leading authors in the field
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Book Description HarperCollins;, 1985. Book Condition: Good. Hardcover,ex-library, with usual stamps and markings, in good all round condition. 224pp. Bookseller Inventory # 554054
Book Description HarperCollins Publishers Ltd, 1985. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Bookseller Inventory # 4886983
Book Description Allen & Unwin, London, 1985 First Edition. Hardback. Dust Jacket., 1985. 8vo. Tables, figures. ISBN: 0-04-658245-2Pages: 238 Ex Allen and Unwin library file copy, no other library markings, very slight wear; VG/VG. Small inked number on the front endpaper. Bookseller Inventory # A59279