Marketing Organization: An Analysis of Information Processing, Power and Politics - Hardcover

Piercy, Nigel

Hardcover

ISBN 10: 0046582452 ISBN 13: 9780046582456

Publisher: HarperCollins Publishers Ltd, 1985

Synopsis

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

• The study of the organisational location and positioning of the marketing function
• The analytical perspectives of information-processing theories of organisation
• The relationship between structure and information
• Organisational processes

About this title

About the Author

Multivolume collection by leading authors in the field

Edition details

• Publisher: HarperCollins Publishers Ltd
• Publication date: 1985
• Language: English
• ISBN 10: 0046582452
• ISBN 13: 9780046582456
• Binding: Hardcover
• Number of pages: 224