Public Relations: Competencies and Practice - Softcover

Softcover

ISBN 10: 1138552348 ISBN 13: 9781138552340

Publisher: Routledge, 2019

Synopsis

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice.

Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.

The book also features online resources for instructors:

• Sample course syllabus
• Discussion questions

• Suggested midterm and final project

Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

About this title

About the Author

Carolyn Mae Kim is an Associate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.

Edition details

• Publisher: Routledge
• Publication date: 2019
• Language: English
• ISBN 10: 1138552348
• ISBN 13: 9781138552340
• Binding: Paperback
• Edition number: 1
• Number of pages: 338
• Editor: Kim Carolyn Mae