Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations - Hardcover

DiMarco, John

Hardcover

ISBN 10: 1119118905 ISBN 13: 9781119118909

Publisher: Wiley-Blackwell, 2017

Synopsis

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

• Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
• Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
• Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
• Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises

A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

About this title

About the Author

John DiMarco, Ph.D, is Associate Professor of Communications at St. John's University in New York, USA, as well as creator and founder of PortfolioVillage.com. For over 20 years, he has provided technical writing, public relations, marketing, graphic design, instructional design, and training in his own firms, DiMarco Associates and PortfolioVillage, Inc.,and for organizations including Long Island University  and CANON, USA. His research interests include digital media, design thinking, persuasion, and creativity. He has published numerous articles and chapters, as well as the books: Career Power Skills (2013), Digital Design for Print and Web (Wiley, 2010), Web Portfolio Design and Applications (2006), and Computer Graphics and Multimedia (2006).

From the Back Cover

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Focusing on the increasingly cross-disciplinary nature of contemporary communication work, this primer prepares students to work in these integrated environments.

First, students develop a strong foundation of core writing and design skills through professionally-designed examples that illustrate and reinforce key principles. Then, 15 projects in marketing, advertising, public relations, and social media allow readers to learn and analyze techniques by creating projects themselves.

Each chapter includes strategy suggestions, practical tips, and professional production techniques, along with a variety of pedagogical features: learning objectives, mnemonics, real-life applications, chapter references, and end-of-chapter summaries and exercises. A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.

Written by an experienced communications professional and instructor, Communications Writing and Design teaches today’s communications students the skills they need to be successful and effective.

From the Inside Flap

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Focusing on the increasingly cross-disciplinary nature of contemporary communication work, this primer prepares students to work in these integrated environments.

First, students develop a strong foundation of core writing and design skills through professionally-designed examples that illustrate and reinforce key principles. Then, 15 projects in marketing, advertising, public relations, and social media allow readers to learn and analyze techniques by creating projects themselves.

Each chapter includes strategy suggestions, practical tips, and professional production techniques, along with a variety of pedagogical features: learning objectives, mnemonics, real-life applications, chapter references, and end-of-chapter summaries and exercises. A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.

Written by an experienced communications professional and instructor, Communications Writing and Design teaches today’s communications students the skills they need to be successful and effective.

Edition details

• Publisher: Wiley-Blackwell
• Publication date: 2017
• Language: English
• ISBN 10: 1119118905
• ISBN 13: 9781119118909
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224