Items related to Analysing Media Texts (Continuum Research Methods Series)
Synopsis
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The methods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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About the Authors
Dr Burn is a lecturer in Media Education at the London Institute of Education.
David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).
"About this title" may belong to another edition of this title.
- PublisherContinuum International Publishing Group Ltd.
- Publication date2003
- ISBN 10 0826467539
- ISBN 13 9780826467539
- BindingHardcover
- LanguageEnglish
- Number of pages112
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