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Synopsis
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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About the Author
Dr Burn is a lecturer in Media Education at IOE, UCL’s Faculty of Education and Society, University College London, UK.
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Analysing Media Texts (Continuum Research Methods)
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Analysing Media Texts
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Bloomsbury Academic & Professional, 2003
ISBN 10: 082646470X
ISBN 13: 9780826464705
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Analysing Media Texts (Continuum Research Methods)
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Bloomsbury Publishing PLC, United Kingdom, London, 2003
ISBN 10: 082646470X
ISBN 13: 9780826464705
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003612389
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Analysing Media Texts
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Analysing Media Texts
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Analysing Media Texts
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Analysing Media Texts
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Analysing Media Texts (Continuum Research Methods)
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