Synopsis
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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About the Author
Dr Burn is a lecturer in Media Education at IOE, UCL’s Faculty of Education and Society, University College London, UK.
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Analysing Media Texts
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Bloomsbury Academic & Professional, 2003
ISBN 10: 082646470X
ISBN 13: 9780826464705
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