The Age Curve: How to Profit from the Coming Demographic Storm - Hardcover

Gronbach, Kenneth W.

Hardcover

ISBN 10: 0814401813 ISBN 13: 9780814401811

Publisher: Amacom, 2008

Synopsis

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.

Both eye-opening and compelling, The Age Curve will change the way companies look at their customers and how they court them.

About this title

Review:

"The book takes on what could be a mind-numbing topic, but Gronbach does it with interesting style and intellectual edification....The Age Curve is as enlightening as it is sobering." --Springfield Business Journal "Gronbach will inspire you to think beyond his examples, not only about what has already worked, but what also needs to be done in future." -- QRCA Views "This lucid, well-written book is thought-provoking and accessible to a wide audience, and is especially valuable reading for business students and practitioners. Summing Up: Highly recommended. All levels." --Choice "With a little guidance from 'The Age Curve, ' readers will be better able to set their company on a path to future sales success." --Houston Business Journal "'The Age Curve' has one overwhelming reason to read and digest the book: it will make you re-think what you thought was obvious." --Inland Empire Business Journal "To gain an overview of the coming trend, begin by reading the entertaining, inspiring new book, "The Age Curve: How to Profit from the Coming Demographic Storm," by Kenneth Gronbach." --Dr. Mildred Culp, "Workwise" syndicated columnist

About the Author:

Kenneth W. Gronbach is a nationally recognised expert in the field of demography and generational marketing. He is a marketing guru who regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S., such as Tyson Foods, Lang and LaSalle, and Clear Channel Radio.

About this edition

• Publisher: Amacom
• Publication date: 2008
• ISBN 10: 0814401813
• ISBN 13: 9780814401811
• Binding: Hardcover
• Number of pages: 288