The Age Curve: How to Profit from the Coming Demographic Storm - Softcover

Gronbach, Kenneth W.

Softcover

ISBN 10: 0814417949 ISBN 13: 9780814417942

Publisher: Amacom, 2008

Synopsis

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor-the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them-and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers: · how to determine their best customers · how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come · why Generation X is a much less valuable market than any of us have been led to believe · and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

About this title

Review:

"With a little guidance from 'The Age Curve, ' readers will be better able to set their company on a path to future sales success." --Houston Business Journal

"Gronbach will inspire you to think beyond his examples, not only about what has already worked, but what also needs to be done in future." -- "QRCA Views"

"'The Age Curve' has one overwhelming reason to read and digest the book: it will make you re-think what you thought was obvious." --Inland Empire Business Journal

"This lucid, well-written book is thought-provoking and accessible to a wide audience, and is especially valuable reading for business students and practitioners. Summing Up: Highly recommended. All levels." --Choice

"To gain an overview of the coming trend, begin by reading the entertaining, inspiring new book, "The Age Curve: How to Profit from the Coming Demographic Storm," by Kenneth Gronbach." --Dr. Mildred Culp, "Workwise" syndicated columnist

"The book takes on what could be a mind-numbing topic, but Gronbach does it with interesting style and intellectual edification...."The Age Curve" is as enlightening as it is sobering." --"Springfield Business Journal"

About the Author:

Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S.

About this edition

• Publisher: Amacom
• Publication date: 2008
• ISBN 10: 0814417949
• ISBN 13: 9780814417942
• Binding: Perfect Paperback
• Number of pages: 288